About Us

VS Marine

One Family, One Passion. One Mission.

VS Marine is your dedicated boating headquarters in Atascadero, CA. For over 50 years, it has been our mission to provide you with the most exciting boats in the industry as well as trusted boat service and parts.

Our History

Lee and Joy Gustafson opened VS Marine in Santa Barbara, CA, in June 1964 with a passion for being on the water and building the most customized performance boats of the day. As times changed and business expanded, so did the business, by moving to a 5 acre facility in Atascadero, CA, in 1980, and then to the 12,000 square foot showroom we're in now in 1985.

In the spring of 1997, their children, Kris and Tina Gustafson, purchased the business and the second generation continued to expand the offerings and services of the business, as VS Marine has done for over 50 years.

Our Products

VS Marine has always strived to offer the highest-quality boats in the industry. We added Malibu boats to our offering in 1984, making us the 2nd Malibu dealer. Currently, Malibu has is the #1 inboard manufacturer in the country. With the addition of AXIS in 2009 added a new opportunity for boaters to get the Malibu quality at a great value.

Service, Parts & Accessories

VS Marine’s Service Department is second to none. The certified and expertly factory trained technical staff specializes in all service aspects, from full over hauls to routine maintenance. We focus on nothing but boats and they do it well and efficiently with quick turnaround time.

While a boat is the first piece of the puzzle, VS Marine’s Pro Shop also provides the finest water sports equipment, including water skis, wakeboards, wake surfs, kneeboards, tubes, vests, tow ropes, and more.

VS Marine understands the importance of a proper fit…this is why we offer a Performance Guarantee, ensuring that the ski or board you purchase is right for you and your family.

Price & Satisfaction Guarantee

We understand that your boat purchase will most likely be one of the largest investments you'll make for your family. VS Marine is dedicated to helping you with the selection process. We are 100% committed to exceeding your satisfaction by offering exclusive “SATISFACTION GUARANTEE” on all new boat purchases: If you determine within the first 30 days that your new boat is just not right for your family’s needs, bring it back for a full credit towards one that is. The only things we charge for are any dents and scratches.

Also we recognize that everyone is looking for the best value when purchasing. You can rest assured that VS Marine is as concerned as you are, so we offer a “PRICE GUARANTEE": If you find the same boat offered for less in California, even up to 30 days after you own your new boat, VS Marine will match the price.

Awards and Certifications

VS Marine has been a Malibu top dealer for years receiving the top customer service awards year after year. VS Marine has also been honored with Dealer of the Year. To add to the dealerships success, Kris Gustafson was awarded the National Salesperson of the Year awards from Malibu in 2014.

Let our family take care of yours!

Contact VS Marine Today

Our customers are more than just clients, and VS Marine is more than just a boat dealer – we’re your neighbor. Conveniently located just north of San Luis Obispo, CA!